SPEECH BY CHIEF MINISTER OF PENANG
AT THE OFFICIAL LAUNCH OF PENANG CONVENTION & EXHIBITION BUREAU’s
PENANG BEYOND MEETINGS ITINERARY SUPPLEMENT
4.00pm | Thursday, 21 September 2017
The Wembley, Penang
What a wonderful week this has been for our Business Events industry. Just yesterday we announced Penang’s win of the World Seafood Congress 2019, becoming the first Asian destination to host this international association congress of over 50 years old.
And today, we are launching yet another Penang product, one that will capture the attention of the international Business Events market, and drive more business to Penang. The ‘Penang Beyond Meetings Itinerary’ supplement is a comprehensive guide to Penang’s incentive offerings.
It fully captures the essence of Penang’s unlimited Experiences Unfiltered, and the wide range of activities we have to offer to Business Events delegates.
Ladies and gentlemen,
The Business Events industry has proven to be a main driver for Penang's rising economy. Last year, Penang recorded 1251 events with an estimated economic impact of RM808 million. This year, the mandate has been given to Penang Convention & Exhibition Bureau – PCEB – to hit the RM1 billion mark.
In May of 2016, PCEB launched its ‘Experiences Unfiltered’ brand campaign. Through the campaign, PCEB has been actively marketing Penang as an exciting and unique destination for Business Events.
What sets Penang apart from other destinations in the region is our attractive mix of diverse unique venues and attractions with some of the best and authentic Asian experiences.
Part of PCEB’s initiative to push Penang to the forefront of the international Business Events market is to build a strong and cohesive Team Penang. It was through the effort of Team Penang that we won the World Seafood Congress 2019 bid.
The Team Penang is a three-way alliance between the Penang State Government, the state’s Business Events industry and the stakeholders, namely the associations, corporates, agencies, businesses and the public.
The Penang Beyond Meetings Itinerary Supplement that we are launching today is also a fruit of Team Penang. With the consultation of five Penang-based destination management companies, PCEB created this itinerary supplement.
I am also happy to note that the supplement will be making its international debut next week in Bangkok at the IT & CMA trade show.
I hope to see more collaborative projects and products from Team Penang. Always remember this saying – Innovate or Die!
In as much as Penang is a dynamic state and the Penang State Government is leading with the development of Penang, we need our stakeholders – the businesses and the public to also lead in their respective fields. This is how we, as a state, will continue to rise in the international arena.